Grow Online campaign
Campaign landing page, digital ads, motion direction
As a lead designer for Square's $6M global "Grow Online" brand awareness campaign, I collaborated on the campaign strategy, and handled the landing page, digital ads, animation direction, photography selections, and screen designs. The goal of the campaign was to share Square’s diverse range of tools to new types of businesses.
Campaign landing page
LANDING PAGE ANIMATIONS
Scroll activated animation to encourage interaction.
Nav hover state animations
Digital Ads
Static Display ads
ANIMATED ADS
Photography
We represented 3 small business types: a nail salon, lighting manufacturer and a restaurant.
This also helps us highlight tools: booking appointments, shipping products, and online ordering.
Designer: Kaity Hammerstein, Austin Long
Marketing: Kellie Spano, Dana Walsh, Dushane Ramsay
CA Marketing: Camille McInnis, Jon Macca
AU Marketing: Ed Maughn, Jessica Cook
PMM: Eugene Oh
PjM: Wesley Pan
Copywriter: Mark Dolan
PD Producer: Mariel Quintana
Animation: Sophie Chen
“Kaity is an incredible collaborative partner, creates documentation as a tool for spreading ideas, and is a leader in contributing to design systems and process improvements.”
—Hannah Atkin, Designer @ Square
Square for Restaurants
Performance Marketing, motion direction
At Square, I worked on multiple campaigns for the Restaurants vertical. I developed a streamlined motion style guide, simplifying Square's motion guidelines for easy use by both the team and external motion graphics contractors.
ANIMATED DISPLAY ADS
V1
V2 with images from a pandemic-specific photoshoot.
Storyboard
Square Delivery
Reddit Ads
Landing Pages
Various landing pages I designed and built in Square’s CMS.
