Creative Market Brand Guidelines
branding
When I took the lead as the visual designer for Creative Market and Fontspring, my goal was to clearly define the branding systems and extend the typography and color palettes. Each brand is distinct, but I used similar structures so that the team could easily navigate both.
Creative Market
Creative Market is a marketplace for community-generated design assets, founded in 2012.
"Kaity makes sure our brands look their best, no matter how fast we might be moving. From animated videos, to landing pages, to email designs, she’s doing it all. I appreciate her desire for data to measure and learn what creative resonates."
—Lawrence Scotland, VP of Marketing, Creative Market
Women-Owned Shops
Creative Market Campaign
To celebrate Women’s History Month, we showcased women-owned Creative Market shops around the world. We recruited shop owners and asked them for behind-the-scenes video, photos, and stories.
I created a campaign style guide and assets to use on a blog post, social channels and email. The campaign uses fonts + assets all created by women.
The team and I edited video and used the style guide to create 30 reels with a quick turnaround.
Mood board and colors
Banners + Social Graphics
SOCIAL REEL
1 of 30
Design Trends 2024
I led the design and execution of two trend reports for Creative Market and Fontspring. Collaborating with Laura Busche, I curated key trends and built a custom mini site in Framer, showcasing exclusive interviews, videos, and emerging shops.
I then developed and launched targeted campaigns across email and social media to showcase these design trends, driving strong engagement.