Creative Market Brand Guidelines
branding
When I took the lead as the visual designer for Creative Market (4M site visitors) and Fontspring (1.5M site visitors), my goal was to clearly define the branding systems and extend the typography and color palettes. Each brand is distinct, but I used similar structures so that the team could easily navigate both.
Creative Market
Creative Market is a marketplace for community-generated design assets, founded in 2012.
"Kaity makes sure our brands look their best, no matter how fast we might be moving. From animated videos, to landing pages, to email designs, she’s doing it all. I appreciate her desire for data to measure and learn what creative resonates."
—Lawrence Scotland, VP of Marketing, Creative Market
Women-Owned Shops
Creative Market Campaign
To celebrate Women’s History Month on our social channels of 200k+ subscribers, we showcased women-owned Creative Market shops around the world. We recruited shop owners and asked them for behind-the-scenes video, photos, and stories.
I created a campaign style guide and assets to use on a blog post, social channels and email. The campaign uses fonts + assets all created by women.
The team and I edited video and used the style guide to create 30 reels with a quick turnaround. The videos saw great engagement and became a top-performing campaign.
Mood board and colors
Banners + Social Graphics
SOCIAL REEL
1 of 30