Fontspring Brand Guidelines
branding
Creative Market acquired Fontspring (1.5M site visitors) in 2022. I worked to clearly define the branding systems and extend the typography and color palettes. Each brand is distinct, but I used similar structures so that the team could easily navigate both.
“The amount of clarity and care Kaity has brought to marketing design has made a real difference for the community we serve. It’s a joy to create with her.”
—Laura Busche, Director of Marketing, Creative Market/Fontspring
Fontspring Trends 2024
I led the design and execution of two trend reports for Creative Market and Fontspring. Collaborating with Laura Busche, I curated key trends and built a custom mini site in Framer, showcasing exclusive interviews, videos, and emerging foundries.
I then developed and launched targeted campaigns across email and social media to showcase these design trends, driving strong engagement.
MINI SITE NAVIGATION
THEMES
Each theme stands out with a unique title treatment and background color. The report remains cohesive with the star element and body type.
FOUNDRIES + ARTICLES
