ESPN mobile screenshot - home

ESPN mobile screenshot - home

 Main ESPN site viewed on an iPad

Main ESPN site viewed on an iPad

 
 ESPN mobile screenshot - scoreboard

ESPN mobile screenshot - scoreboard

 
 ESPN mobile screenshot - video

ESPN mobile screenshot - video

ESPN mobile

PRODUCT DESIGN

At Moment Design I worked with a team of designers to create a tablet-optimized site for ESPN.com.   

Goals

Improve usability of ESPN content and features for tablet users.

Create new sources of revenue.

Drive product and service innovation.

Facilitate further collaboration within digital media.

Capture multiple device categories/specifications with a single design. 

Process

We began by testing the usability of the current site on a tablet and analyzing the problem areas. I helped with a competitive analysis of tablet-optimized sites. The team created several personas and scenarios for the large amount of content that ESPN.com offers.

I helped later on in the process with refined wireframes and visual design, such as scores and video pages.

Role: research and visual design