Cannes Lions Creativity Festival Survival Guide
Created for Medialink
Cannes Lions is a conference for design, tech and media industries held each year in Cannes, France. Medialink sponsored a round of talks, and asked Famous to create a guide including a program, restaurant guide, and essential French phrases.
The goal was to encourage time on brand for Medialink while providing useful information to conference attendees.
I designed the schedule with a simple image of a cocktail, in case anyone missed that drinks were included!
We chose 2 restaurants to feature for their high ratings and proximity to the conference venue.
Average time on brand was 1 minute and 24 seconds, with almost all users completing the entire guide. The final CTA saw a click-through of 23%.
"The app is gorgeous! Thank you so much!!"