Apple Store Valentine's Day gift guide

Apple Store Valentine's Day gift guide

Apple

CAMPAIGN DESIGN

At Apple I worked on the marketing interaction design team.  My director and I created the design for the Apple Store Valentine's Day gift guide. 

We worked with copywriters to encourage shoppers to purchase Apple products for their loved ones.  

View in archive of Apple Store, February 2012

Role: Principal visual design

 

 apple.com favicon

apple.com favicon

 

Favicon

At only 16 pixels the apple favicon is my smallest design, but with the largest reach!   

I recreated the logo at this smaller size under the guidance of my director. 

This project truly exemplified the attention to detail that designers at Apple expect of their team - down to the perfect shade of gray on every pixel. 

Role: Principal visual design